What is Road Safety Week/Month?
Road safety has always been a concern across the globe. In developing countries such as India, road accidents remain a leading cause of death. The Ministry of Road Transport and Highways has taken several steps to address this issue, including National Road Safety Month, celebrated from 15 January to 15 February.
Despite the burden of road traffic injuries in India, prevention is not yet a priority because of limited awareness about the consequences of road injuries.
Why is Road Safety Month Celebrated?
Road Safety Month aims to spread awareness about the causes of road accidents and the measures that can prevent them. The government committed to reducing road accidents and related deaths by 50% before 2025 with people’s participation.
Global and Indian Stats
India remains one of the countries with the highest number of road accident deaths and accounts for nearly 11% of accident-related deaths worldwide. The statistics referenced in the original article draw on data from the Ministry of Road Transport and Highways and the National Crime Records Bureau.
How Can Companies Reduce Road Accidents in Their Field Force?
With emerging artificial intelligence technology, companies can reduce road accidents among their field force. SafetyConnect is an AI-based driving safety app that registers unsafe driving behaviours such as harsh acceleration, overspeeding, harsh braking, and near misses. It provides real-time feedback and makes violations easier to understand and compare.
SafetyConnect also organizes road-safety webinars where its co-founder and industry experts share best practices, employee-awareness approaches, personal experiences, and innovations that make road safety easier.
